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Reporting Tips

Visitor Summary  l  Items Ordered  l  Commission History  l  Orders Shipped

Welcome to the Reporting Tips page! Here, we offer advice on how to use each segment of our affiliate reports. A little creativity when utilizing each piece of data can help maximize your performance. Remember to pay close attention to your reports and experiment with your promotions. There is always room for improvement!

If you are unfamiliar with any terms listed below, try looking it up in our Affiliate Glossary.

 

Visitor Summary


The Visitor Summary report lists a daily breakdown for the selected month. Use this report to keep track of your daily traffic, the amount ordered, the dollar amount ordered and the conversion rates.

Date
Day-to-day data trends might appear random at first glance and affiliates often overlook date as simply a standard measurement for organizing and archiving data. However, when you consider all of the data from a specific time period, you may start to make observations that can really benefit your overall performance. Pay close attention to key trends in dates, such as weekends vs. weekdays; start vs. end of week; month to month; holidays; seasons; etc. Experimenting with your promotions during selected dates can yield long-term benefits for your performance.

Visitors
Your visitor trends will show a variety of useful information to aid your methods of promotion on your website. Be aware of your visitor trends when experimenting with the positioning of your links and ads, the type of links and ads you use, and the content of your site compared to what you are promoting. If your traffic levels start high one month and slowly declines each month thereafter, for example, then perhaps it is time to change the content or promotional methods of your site.

# of Orders
The number of orders placed reflects how many of your visitors are purchasing items. Your customer base is very specific to your website’s content and the number of orders placed can prove how well your promotional methods are performing. For example, if your orders placed are not reaching your goals, try promoting different products or categories until your goals are met.

You get credit for single order sessions made up to 30 days after each user clicks your affiliate link. Learn more.

Dollars Ordered
This displays the total dollar amount for your affiliate sales for the selected date. Utilize this data when experimenting with specific product promotions and timeframes. If your number of orders placed has drastically decreased for a select timeframe, but the orders placed in dollars has only slightly decreased, then your customers are purchasing more expensive products. If you are promoting specific products, you should decide if you would rather emphasize promotion on expensive or inexpensive products by paying close attention to the number of orders placed vs. the orders placed in dollars.

Conversion
Conversion is the number of orders divided by your number of visitors for the select date. Keep your conversion rates as high as possible by supplying your users with fresh, applicable content. TIP: Do you know you can track individual campaign performance?  Learn more.

 

Items Ordered


The items ordered report shows a list of all products ordered in a given timeframe. Use this report to keep track of all your visitor orders, the amount of different products your visitors order, the order status of each product, the artist or title of the product, the configuration of that product, the quantity of each product ordered, the price of each product (including quantity), the item status, and the ID.

Order Date
Day-to-day data trends might appear random at first glance and affiliates often overlook date as simply a standard measurement for organizing and archiving data. However, when you consider all of the data from a specific timeframe, you may start to make observations that can really benefit your overall performance. Pay close attention to key trends in dates, such as weekends vs. weekdays; start vs. end of week; month to month; holidays; seasons; etc. Experimenting with your promotions during selected dates can yield long-term benefits for your performance.

Order ID
Here, each affiliate sale is labeled with an order ID. If one visitor purchases more than one product at a time, the order ID will be consistent for each product shown. This helps our affiliates verify the type of customer base that is placing orders with our site. For example, you may find that your visitors are largely purchasing classic rock CD’s over other genres of music, so perhaps focusing on this segment can help you boost sales. Furthermore, if you are a music specific affiliate and your visitors are purchasing movies in addition to music, then perhaps you should consider small promotions for movies in addition to your music content.

Order Status
Each order is labeled with an order status. To view the order status key, click on the capitalized letter symbolizing the order status. This allows you to figure out where in the fulfillment process the order is.

Check out our order status code key. View the key.

Artist/Title
The artist/title of the products ordered can be looked on an individual order basis or in its entirety. On the individual order basis, you can notice key trends that can help you identify products that pair together more successfully than others. For example, you promote a specific movie title, but some of your visitors order the movie as well as the music soundtrack for that specific film—this indicates that you can help boost your performance by promoting the products together. If you evaluate the artist/title trends of all your affiliate sales combined, it can help identify your customer base.

Config
The config is the format of the product, or product type (i.e. DVD, CD, DL, PS3, etc). It is important to look at the config, beyond the artist/title, because specific artists/titles will have multiple configs. For example, if you are a movie affiliate and your affiliate sales are largely Blu-ray sales, then perhaps you should emphasize Blu-ray DVD promotions over regular DVD promotions.

QTY
QTY, or quantity, is the amount of each product purchased within a single order. Even something as basic as quantity can help you identify your customer base. Multiple orders of a single product could mean that one of your visitors is purchasing products for a group or organization. However, often times you will find that only one of each product is ordered, reflecting a normal purchase trend.

Price
This displays the total dollar amount of the specific product (quantity included). Utilize this data when experimenting with specific product promotions and promotion periods. As a whole, price can tell you a lot about your customer base and their spending habits—do they prefer lower price items or does it not follow any trends?

Item Status
You should pay close attention to the item status of each affiliate sale. Since you are paid in accordance to dollars shipped, you can use this data to better estimate your monthly payouts, taking into consideration implications such as cancellations.

ID
We supply our affiliates an ID so they may uniquely identify users that are utilizing the affiliate referral links. For example, you may notice whether or not your users are returning to your site and clicking through to ours, or if the affiliate sale is from a new user. Often times, our affiliates that promote specific items will find that some of their affiliate sales are made by returning customers—more so than affiliates that simply promote our general site.

 

Commission History


The commission history report is what we use to determine your commission checks are based off of. Here, you will find which months you earned the most commission and your current commission rate. You will also find the number of visitors for the month, the number of orders, dollars ordered, dollars shipped, the date remitted, whether you are being paid by check or PayPal, and your commission level.

Month
Affiliates often overlook date as simply a standard measurement for organizing and archiving data. However, when you consider all of the data from a specific time period, you may start to make observations that can really benefit your overall performance. Pay close attention to key trends throughout your commission history months, such as month vs. month trends; holidays; seasons; etc. Experimenting with your promotions during selected dates can yield long-term benefits for your performance.

Visitors
Benefit yourself by noting your visitor trends and reviewing your methods of promotion. Be aware of your visitor trends when experimenting with the positioning of your links and ads, the type of links and ads you use, and the content of your site compared to what you are promoting. If your traffic levels start high one month and slowly decline each month thereafter, for example, then perhaps it is time to change the content or promotional methods of your site.

# of Orders
The number of orders reflects the total amount of orders for the selected month. Your customer base is very specific to your website’s content and the number of orders can prove how well your promotional methods are performing. For example, if your orders are not reaching your goals, try promoting different products or categories until your goals are met.

Dollars Ordered
This displays the total dollar amount for your affiliate sales for the selected month. Utilize this data when experimenting with specific product promotions and timeframes. If your number of orders has drastically decreased for a select month, but the dollars ordered has only slightly decreased, then your customers are purchasing more expensive products. If you are promoting specific products, you should decide if you would rather emphasize promotion on expensive or inexpensive products by paying close attention to the number of orders vs. dollars ordered.

Dollars Shipped
This data is meant to aid you when calculating your estimated earnings. You earn commission dollars on dollars shipped. Therefore, be sure you are promoting products that are not on backorder—To ensure the highest conversion possible, verify that the products are available for immediate shipping.

Date Remitted
We try to send out all affiliate earnings for a selected month no later than the 15th of the following month. The date remitted is the date in which we send you your earnings for the previous month. If you have not received your commission check, send us an e-mail. Learn more.

Notes
This displays the type of payment you receive for your commission earnings.

We have multiple payment methods available. Learn more.

Commission Level
The commission level changes based on the specific product class classifying your affiliate sales. You will see a change in the commission rate based on the commission level.

Commission Rate
Due to the fact that we changed to a fixed commission rate, effective 7/1/2010, your commission rates will not change unless your commission level changes. All music, mp3, movie, and videogame sales fall under the same commission level.

Check out our commission information page by clicking here.

 

Orders Shipped


The orders shipped report shows all shipments during a given month. Remember that all CD Universe affiliates are paid commissions based on dollars shipped. When calculating your estimated monthly earnings, it is important to use dollars shipped rather than dollars ordered.   Issues with customer payment problems, out-of-stocks, returns, etc. are what differentiate your dollars shipped from your dollars ordered. On this page, you will find the ship date, the shipID, the ordered, the order date, the amount of dollars spent on a given order, the ID, and chargeback return information.

Ship Date
This data is meant to aid you when calculating your estimated earnings. You earn commission dollars on dollars shipped. Therefore, the ship date will reflect the proper month to expect to receive earnings for that specific order.

ShipID
This reflects the shipping ID for the specific order.

OrderID
Each affiliate sale is labeled with an order ID. Order ID is further explained in the Items Ordered report tips page. You will find that the order ID is best utilized in the Items Ordered report.

Order Date
Pay close attention to orders placed at the end of the month. If the order date says, for example, November 29th and the ship date says December 1st, then your commission for that order will be part of your December earnings. This is intended to aid you when calculating your estimated earnings.

Dollars
This displays the total dollar amount for the selected order. Utilize this data when experimenting with specific product promotions and promotion periods. If your number of orders (for number of orders, see Commission History) has drastically decreased for a select month, but the dollars ordered has only slightly decreased, then your customers may be purchasing more expensive products. If you are promoting specific products, consider price point in addition to availability.

ID
We supply our affiliates an ID so they may uniquely identify users that are utilizing the affiliate referral links. For example, you may notice whether or not your users are returning to your site and clicking through to ours, or if the affiliate sale is from a new user. Often times, our affiliates that promote specific items will find that some of their affiliate sales are made by returning customers—more so than affiliates that simply promote our general site.

ChargeBack Return
If there is a dispute on a charge and the payment is reversed, there is a chargeBack Return. This amount will be deducted from your commission earnings. Be aware that credit card companies will often dispute charges when fraudulent purchases are made. This is intended to aid you when calculating your estimated earnings.

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