Pale Gravity Gets Things Done CD

As pretty and melodic as indie pop can be, its practitioners often couch pop/rock flourish and hooks in layers of purposeful art damage, or style points impenetrable to the common man. The Pale moves in a different direction, funneling the cutesy romantic sensibilities of types like Tullycraft into utterly un-ironic pop music akin to Wheat or the Push Kings. They don't try for much more than an attractive progression, plenty of warm keys, and charmingly soft vocals from Gabe Archer -- they don't need to. "Reasons to Try" does rock tense, crunchy distortion in a nod to early Get Up Kids, but even here there are "Ba ba bah"'s in the chorus. Similarly, despite its wiry and throbbing urgency, the title track turns on Archer's wavering affirmation, "I will wait here darling/To make sure you are okay." Somebody get this guy a box of Puffs! The giddy, irresistible "Wake Up Call," "Big Dumb Smile"'s tale of teenage mischief, "Trash"'s Luna references -- these are the best moments on Gravity Gets Things Done. They clarify how happy the Pale is just to be here, how this is about making us feel good, not just exclusive or cool. ~ Johnny Loftus

"Bellingham's The Pale raise the bar on local bands with their thoughtful, dynamic approach to indie rock. Melodically infective lyrics explore the science of sensitivity. Indie drums and guitar meld excellently with lo-fi vocals and loungy keys. "-M.Myers, KEXP Seattle."Employing dynamic swings in tempo and volume, the Pale gravitate toward the prettier end of the sonic spectrum, with snaky melodies atop patient, sometimes dramatically intensifying rhythm tracks. The Pale play equally well with indie rockers, headbangers and power-poppers, borrowing a little something from each genre to hammer out an identity all their own." -Larry O. Dean, Amplifier Magazine "This ten-year-old Washington outfit scripts poppy melodrama that'll keep you bouncing...Delightfully free of goopy whining." - SPIN17.march.2004"If The O.C. has name-checked Bright Eyes and Death Cab for Cutie just a little too much for your liking, reclaim some indie cred by spinning the third release from the Pale. The Northwest's latest rock hype is a pleasant pop gem, full of jangly guitars and mid-tempo tunes with chilled-out keyboards punctuating singer Gabe Archer's often frail lyrics. The kids might call it emo, but you'll realize that the Pale isn't part of that trend... When Gravity pulls it together with sunshine-covered Beach Boys melodies and a lot of bouncing pop, the job gets done."-E Online.comAlbum hit #1 on indie station KEXP 90.3Album hit Seattle's Top 20 Sales for 5 months Album hit #1 on 107.7 The END's People Choice CountdownSidecho Records Los Angeles, CA www.sidecho.com Always Never Records Bellingham, WA

The Pale include: Gabe Archer (vocals, guitar, keyboards); Cameron Nicklaus (guitar); Lance Fisher (bass); Greg Swineheart (drums, bacground vocals).Rolling Stone (4/1/04, p.89) - 3 stars out of 5 - "The Pale make wholesome emo that satisfies without delving too deep."