Lloyd Southside CD

Personnel: Lloyd (vocals); Ashanti, Taniya Walter (vocals); Lil Wayne, Scarface (rap vocals); Chink Santana (various instruments).
The sexy and cut Lloyd got his start in teen pop singing with N-Toon, a group the singer was never really "down with." N-Toon was put together by former Klymaxx member Joyce Irby, whose name shows up again here, right next to The Inc's main man/Godfather, Irv Gotti. Gotti sent Lloyd to the gym before the recording studio, the press releases have hailed him as singer who adds a hip-hop attitude to R&B, and his interview with Teen People hit before his debut album. Sounds contrived, and while there are no "deep" moments on Southside, the glittery production is alive and inspired and Lloyd's cool persona never fails. Vocally he's a lighter R. Kelly, occasionally dipping into a lower register when he really wants to seduce and adding enough drawl to make him the choice of teen bedrooms south of the Mason-Dixon line. Say what you want about the always-controversial Gotti, but he never gives Lloyd anything lyrically out of his reach, and music-wise he's sprinkled a bunch of clever samples over the down-low beats. Using bits of Fleetwood Mac's "Little Lies," Slick Rick's "Hey Young World," and Willie Hutch's "Brothers Gonna Work It Out" are the smart and fun touches that can keep Moms and Dads bumpin' while their daughters swoon (course they may be a little put off that this crooner hasn't met a curse word or drug reference he doesn't like). His sensual duet with Ashanti on "Southside" couldn't be better crafted while "Ride Wit Me," "Hey Young Girl," and the lone crunker, "Trance," are nearly as good. Southside should satisfy most Right On! readers, but if you've graduated to The Source or Vibe you might want something a bit more substantial. ~ David Jeffries
R&B crooner Lloyd began his career at a young age as one-fourth of N-Toon, a pre-teen vocal group that became popular on the Disney Channel. That future arrived for the Atlanta singer in a most powerful way with his debut, SOUTHSIDE. Signed to Irv Gotti's Murder Inc. label, the 18-year-old Lloyd smoothly works his way through hip-hop-infused songs of seduction.
The album's title track (and lead single) finds Lloyd paired with the sultry Ashanti on a serenely soft ballad that includes a touch of vocoder. Lloyd shows that his youth should not be mistaken for ignorance on a deft interpolation of Slick Rick's classic "Hey Young World," here titled "Hey Young Girl." And on "Sweet Dreams," Lloyd coyly and expertly mixes the innocence of nursery rhymes with darker passions. This duality defines Lloyd and makes his debut an intriguing listen.