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Paul Colligan 7 Ways The Ipod Dramatically Changes Marketing & W CD

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In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented "The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive" before an audience of professional marketers at Notre Dame University. The following is a recording of that speech.Topics Include:* The “Hack” Went Mainstream* The Shuffle Killed The Format* Time Shifting Moved From Powerful To Cool* The Playing Field Was Leveled* The Commercial Became Optional* The Consumer Got Control* Media Became IntimateIncluded in the recording is information about how to download the slides from the event.
7 Ways The Ipod Dramatically Changes Marketing & W Music


Detailed 7 Ways The Ipod Dramatically Changes Marketing & W Music Information



Category Spoken Albums
Label CD Baby
CD Universe Part number 7676619
Catalog number 189989
Discs 1
Release Date Apr 15, 2008
Paul Colligan 7 Ways The Ipod Dramatically Changes Marketing & W Songs


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1.Opening
2.iPod Fun Facts
3.Overview
4.The Hack Went Mainstream
5.The Shuffle Killed the Format
6.Time Shifting Went From Powerful to Cool
7.The Playing Field Was Leveled
8.The Commercial Became Optional
9.The Consumer Got Control
10.Media Has Become Intimate
11.Thrive or Survive?
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