|Seduction in the City: The Birth of Shopping DVD (2011) |
365 Promises film The department store is one of the cleverest inventions of the industrial revolution. Not only does it literally invent the concept of shopping, but it also creates consumer culture and sows the seeds to female emancipation. In 1852, a French entrepreneur, Aristide Boucicaut creates the world's first department store, Le Bon March . His genius idea. Target the new middle class women and attract them in a fantasy land where all types of goods are available and where they can go ...