Rick Ross Deeper Than Rap CD

On his third studio LP, Mafioso rapper Rick Ross takes a page from the Notorious B.I.G., celebrating the spoils of his gangsta lifestyle over 14 considerably smoother tracks. Reeling from the allegations of his past as a corrections officer, Ross does his best to assert street credibility, throwing shots at 50 Cent on the album opener, "Mafia Music." From there, the Miami representative calls on a lengthy group of big-name guest artists (Lil Wayne, Kanye West, T-Pain, John Legend, The-Dream, among others) to collaborate on a slew of R&B-flavored cuts. Like Biggie at his best, Ross is able to maintain a mood of gangsta menace over the smoothest, radio-friendly beatscapes (courtesy of dirty south production heavyweights like the Runners, J.U.S.T.I.C.E. League, the Inkredibles, DJ Toomp, and Drumma Boy) while largely toning down the verbal violence in favor of lavish-life boasting.
Everything is big with Rick Ross. Triumphs, blunders, singles, videos, and everything else he does is huge, but having the audacity to call his third effort Deeper Than Rap is extra risky, especially since it's his first effort since being "exposed" as a former corrections officer. That's poison in the gangsta rap game, and while there's little here to sway the haters -- and certainly nothing "deep" -- the rapper's ability to steamroll over all of his shortcomings, along with all of our preconceived notions, is simply remarkable. In a sure trilogy of albums, Deeper Than Rap is the surest, kicking off with a decent 50 Cent diss and closing with a "Run with me or run from me" ultimatum that's gutsy enough to feature harps and castanets. While that's enough fuel for the haters to burn the whole place down, anyone willing to ignore Ross' iffy relationship with street cred and his incredibly narrow subject matter (money, women, victory) will find Deeper is the superstar, gangster weekend album done right. Boss of them all is the grand "Maybach Music" with T-Pain, Kanye West, and Lil Wayne all in top form. Same goes for the cut's production team, the J.U.S.T.I.C.E. League, who are also in charge of the slippery and swaggering "Magnificent" with John Legend, plus the Caribbean-flavored highlight "Yacht Club." "Face," with Trina, is the street cut of note, and "Usual Suspects" places in the album's top five, although Nas' loyal fanbase will find his contribution rather ordinary. Redundancy is an unsurprising and ignorable issue thanks to all the hooks and slick beats, including a batch from the returning Runners. Even if this isn't much "Deeper" than the average Three 6 Mafia album, the glitz and guts of Deeper are a big step up, making Ross sound like a Miami-fied version of Young Jeezy. ~ David Jeffries

content for the bonus DVD: 1. Making of Deeper Than Rap (In The Studio); 2. Deeper Than Rap Photo Shoot (Behind The Scenes); 3. On the Road with the Boss; 4. Magnificent Video Shoot (Behind the Scenes); 5. Magnificent Video Directors Cut; 6. Mafia Music Video Directors CutBillboard (p.63) - "For the first time, Ross has a sound as rich and lustful as his expertly furnished persona."